I specifically called out Kellogg's for aiming their Shrink-O-Tron ray at their Crunchy Nut cereal, reducing it by almost a full ounce while leaving the price at an inflated $3.99 or whatever it cost.
Wiseacre that I am, I quipped that if left unchecked, we'd eventually see ridiculously thin boxes of cereal like the one on the right here.
Looks like my little joke was frighteningly prescient. Take a look at this suspiciously narrow box of cereal I spotted in the wild on my latest expedition to the grocery. It's a good two inches narrower than its neighbors on either side. If it gets any narrower it's gonna be hard for it to stand upright without assistance.
I have no doubt that this svelte new box holds significantly less than the previous version did, while costing exactly the same (if not more).
I was right about the boxes getting thinner in the future— I was just wrong about the direction.
All will hail and pay homage to our new prophet and seer, Elaine Benes!